In an unexpected twist that few saw coming, the old-school mapping service MapQuest took the No. 1 spot on Apple’s free app charts in both the United States and Canada this week.
The app’s popularity surged after it refused to replace Lake Ontario with “Lake America.” What may seem like a small decision breathed new life into a mapping brand many associate with dial-up internet and printed driving directions.
All of this started after President Donald Trump signed an executive order on August 27, directing federal agencies to adopt “Lake America” as the official U.S. name for Lake Ontario. It didn’t take long for Google and Apple to fall in line, changing the lake’s name for U.S. users. However, MapQuest took a different stance, posting on X: “We’re not changing it.”
Continue reading “MapQuest Tops App Store After Rejecting ‘Lake America,’ Can the Comeback Last?”




