Every time users see an uncannily-timed ad, they worry their phone is listening to them. Yet three marketing companies have just had to settle a suit for falsely marketing that exact concept to ad buyers.
The Federal Trade Commission announced on May 21 that Cox Media Group, MindSift, and 1010 Digital Works had agreed to pay $930,000 to settle deceptive advertising allegations.
The FTC said the three companies had falsely marketed an AI-powered “Active Listening” ad service as a tool businesses could use to target customers based on private conversations picked up by their smart devices. Continue reading “Ad Agencies Forced to Settle Suit Because Your Phone *Isn’t* Actually Listening to You”




