Starting July 1, ads on streaming services will have to turn the volume down in California as a new state law comes into effect. The legislation addresses a complaint that’s older than streaming itself. Since the dawn of television, viewers have griped that commercials tend to be louder than the shows they accompany.
The promise of streaming was that it could fix much of what was wrong with TV. It gave us on-demand libraries so we could watch what we wanted, when we wanted, and it was a welcome escape from bloated cable bundles that didn’t seem worth their price.
Continue reading “Streaming Ads Are About to Get Quieter in California as New Law Takes Effect”




