For sports betting advertisers, the NFL is still the top priority, but many operators are shifting ad dollars toward the NBA and MLB in pursuit of greater cost efficiency.

New data from iSpot, shared with CasinoBeats, shows that sportsbooks still spend the majority of their gambling ad dollars on NFL broadcasts, by a significant margin. However, those ads aren’t going as far as they used to, with impressions down per dollar compared to last season.

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