Most of the apps on our phones are built to feel social. We can chat, scroll, follow live events, and often see what other people are doing in real time.
Sports betting has moved from the counter to the smartphone, but open an online sportsbook, and you’ll notice that the experience hasn’t changed all that much.
There are still odds grids, bet slips, promotions, account balances, and casino lobbies full of games that users mostly play on their own.
That model is big business, but it’s also starting to run up against a different kind of user expectation.
Younger gamblers grew up in a completely different type of entertainment economy.
