Player props, multi-leg combos, point spreads, and over/unders. Open up an app offering all of that, and you’d be forgiven for thinking you’d landed in a sportsbook.

The thing is, these days, you may actually be looking at a federally regulated prediction market.

It’s a future Gene Johnson anticipated.

Back in March 2025, Johnson wrote a column warning that sports prediction markets wouldn’t stop at simple game-outcome contracts. He predicted that they’d move into player props and parlays until it became increasingly difficult to tell prediction markets and sportsbooks apart.

More than a year later, CasinoBeats spoke with Johnson in a wide-ranging interview and asked him to revisit that prediction in light of everything that had changed since.

Continue reading “Victor Strategies EVP Gene Johnson: Prediction Markets ‘Biggest Scam I’ve Ever Seen’” →

Polymarket partners with the Yankees and Rangers. Novig signs a deal with the Mets. Kalshi named official prediction-market partner of Madison Square Garden.

Headlines like these are everywhere, so much so that you’d hardly know New York is waging one of the most aggressive crackdowns on sports-event contracts in the country.

The Yankees became the latest to jump on the bandwagon when they announced an official partnership with Polymarket on August 6. That deal includes branding at Yankee Stadium, broadcast-visible home-plate signage, and fan experiences.

With the deal signed, the Yankees are now part of a growing group of New York sports organizations with prediction-market partnerships that go well beyond just adding a logo to a sponsor page.

Continue reading “New York Sports: Prediction Market Deals Test How Far the State’s Crackdown Can Go” →