In the days following the Super Bowl, every year, seemingly without fail, betting headlines follow a familiar script: record handle, billions wagered, unprecedented engagement. But inside sportsbooks, it’s a different story.
The game’s value isn’t measured so much by the amount of money that flows through sportsbooks on Sunday. Instead, it’s measured by who shows up and, even more importantly, by who comes back once the novelty of the big game wears off.
To get a better understanding of what Super Bowl Sunday numbers actually mean inside a sportsbook, CasinoBeats spoke to Matthew Bakowicz, director of the Sports Management Program at American University’s Kogod School of Business.
